Designing IQM's Programmatic Saas Platform with AI-driven approach for seamless platform adoption

Designing IQM's Programmatic Saas Platform with AI-driven approach for seamless platform adoption

Designing IQM's Programmatic Saas Platform with AI-driven approach for seamless platform adoption

IQM design work is in a committed NDA relationship—loyal, low-key, and loves its privacy. But if you're into mysterious types, slide into the DMs for a secret sneak peek. 🤫

Wrecakthon - IQM's internal annual hackathon to test all the new things in the platform

Design Team till Jan,2025 (Added 4 new members now, yet to click a pic together)

Projects I am working on

Projects I am working on

The work below wouldn’t exist without the ideas, support, and heart of the whole team.

Designing AI experience of the current IQM Platform to reducing workflows and automating the workflows.

Aim: Reduce manual workflows + Usage of AI automation and Inteligence

ROLE: IC Product Designer

Earned a team lunch by leading a 3-day AI Design Hackathon with 3 Designers

Question that don't let me sleep: What is the alternative/future/interface for AI Chat UX?

Question we are figuring out: What is the
alternative/future/interface for AI Chat UX?

DM for walkthrough

DM for walkthrough

DM for walkthrough

DM for walkthrough

DM for walkthrough

DM for walkthrough

Handling the product experience of the Political vertical of the platform.

Aim: Introduce new features to create competitive edge, resolve customer requests, and improve the overall UX of the platform.

ROLE: Sr. Product Designer

Led & designed 30+ features

Designed more 10K screens

Led 10+ demos and walkthroughs

Participated in 2 Wrecakthons

Mentored 2 designers

DM for walkthrough

DM for walkthrough

DM for walkthrough

DM for walkthrough

DM for walkthrough

DM for walkthrough

Documenting the design guidelines to bring the speed, scability in the product building.

Aim: Improves the product delivery, keeps everyone on the same page.

ROLE: Lead Designer

Covered 30+ Components

Covered UI + UX Guidelines

DM for walkthrough

DM for walkthrough

DM for walkthrough

DM for walkthrough

DM for walkthrough

DM for walkthrough

My role and responsibilities

My role and responsibilities

IQM Design team consists of 7 lovely, amazing and inspiring people.

Product Designing

* Leading the Product Experience (UI/UX) of multiple apps/features requests from the political vertical of the platform.

* Handles the design demos, walkthroughs with the Engineering, AdOps, and Business Team.

* Contribution to the design system by identifying the new components, patterns, and then designing the end-to-end interactions.

Collaboration with PM & Engineering

* Actively collaborating with Product Managers to align on requirements, review PRDs, and shape design proposals that meet product goals.

* Collaborating closely with the Engineering team to ensure smooth design handoffs—sharing accurate Figma links, providing Loom walkthroughs, and offering ongoing design support throughout the development phase.

Leaderships & Mentorship

* Leading the design for the political vertical, I mentor and guide two junior team members—regularly reviewing their ongoing work and ensuring design quality and alignment with project goals.

* As a senior designer with good domain expertise, I actively mentor junior and emerging designers—helping them understand design concepts, clarifying doubts, reviewing their ideas, and providing continuous guidance and feedback

Non-platform projects

* Design System Documentation - Leading the documentation of the IQM Design System by defining clear guidelines, interaction principles, and component behaviors—enabling team members to understand and apply components, patterns, and UX standards effectively.

Similar to - http://carbondesignsystem.com, https://ant.design

Design is at the heart of the IQM product ecosystem

Design is at the ❤ heart of the IQM product ecosystem

Read our process of produt design @ IQM

Read our process of produt design @ IQM

Read our process of produt design @ IQM

Read our process of produt design @ IQM

Read our process of produt design @ IQM

Read our process of produt design @ IQM

Growth and learning @ IQM

As IQM is an interconnected platform with impact across different features, and application...

Product Thinking

Product Thinking

Product Thinking

Designing for IQM has taught me to think deeply about the
end to end impact of the features, and application.

In a platform of this scale, it pushed me to think strategically, and thoughtfully about the interactions, experience, and data.

I build to explore ideas, apply what I learn, and create tools that help others learn too.

Leadership & collabs

Leadership & collabs

Leadership & collabs

Learnt to keep the communication clear and effective so that people are aligned, and clear about the expectations, and deliveries.

With such a diverse team, It is important to understand the requirements and need of every team member to keep the development process smooth.

At IQM, we believe in taking full ownership of the work, and move with a plan.

Planning & ownership

Planning & ownership

Planning & ownership

Learnt the importance of the planning before moving the pixels or ideating ideas.

Learnt to record the detailed Loom (Video) walkthroughs of the high-level prototypes to move fast and asynchronously.

My rewards

All roads lead somewhere. Today, yours led here. Thanks for stopping by.

All roads lead somewhere. Today, yours led here. Thanks for stopping by.

All roads lead somewhere. Today, yours led here. Thanks for stopping by.